Stand up! Project – Berytech

Grade A Plus Wins Top Spot at STAND Up! Access to Finance Simulation

In 2023, Grade A Plus was selected by Berytech to participate in the STAND Up! Project, a program designed to empower sustainable textile and clothing startups with financial literacy, investor-readiness, and circular economy principles.

As part of the program, we took part in the Access to Finance Investment Simulation, a mock competition where six eco-innovative startups pitched their solutions to a panel of experts and simulated investors. Each “investor” was given virtual currency to allocate based on the strength and potential of the business models presented.


We’re proud to share that Grade A Plus received the highest virtual investment, raising a simulated total of $4.6 million, reflecting the confidence of attendees in the viability and impact of our sheep wool upcycling model. While symbolic, this result highlights how real investors might value our innovation and growth potential.

The training sessions and exposure helped us refine our financial planning and investor pitch, taking us one step closer to building a stronger, greener future.

👉 Click here to read more: https://berytech.org/circular-and-sustainable-startups-raise-millions-in-the-stand-up-access-to-finance-investment-competition/