STAND Up! 2º Capitalization Event – Tunis 2023

From Lebanon to Tunisia: Our Voice in Sustainable Innovation

On September 19, 2023, GRADE A PLUS was honored to be invited as a featured success story at the Final Capitalisation Event of the STAND Up! Program, held in Tunis, Tunisia. Organized by the Centre Technique du Textile (CETTEX) and supported by the European Union under the ENI-CBC Med Programme, the event brought together eco-innovators, sector experts, and project partners from across the Mediterranean.

Our co-founder, Jocelyne Saade, took part in the event by delivering a speech and sharing our journey of transforming sheep wool waste into sustainable products—from blankets and insulation rolls to organic fertilizers—highlighting the environmental and economic impact of our circular model. 

Being recognized on this regional stage validated our commitment to sustainable innovation in the textile sector and showcased Lebanon’s role in advancing the circular economy. We proudly stood alongside other inspiring ventures as a symbol of practical solutions to textile waste and rural revitalization. 

This experience strengthened our network, visibility, and commitment to scaling impact across the MENA region. 

🎥 Want to see more from the event?
Check out the recap video on Instagram here:
👉 https://www.instagram.com/reel/CxqSHOYMn9Z/?utm_source=ig_web_button_share_sheet